To begin, let’s define what a landing page is. This type of page is known as a landing page because it has only one call to action. To put it another way, the goal is to get people to do what you want them to do.
Once a user has signed up and given you their information, you can contact them at a later date with an offer.
This is what we mean by a landing page builder. Standalone pages with a call to action can be created with this tool.
To distinguish themselves from other web-building tools over time, landing page builders added features. Everyone, even those who have no coding experience, can use landing page builders. They also include built-in features that allow you to monitor your progress.
Many marketers and business owners use landing page builders because of this. When compared to the cost of setting up and maintaining your own landing pages, this is a far better value. Plus, they’re so simple to operate that you can handle the whole project on your own.
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How Can Landing Page Builders Help Your Business?
Effortlessness
Modern landing page builders are incredibly user-friendly. You don’t need to pay a web designer to create your website. Almost every page builder has a template specifically designed for generating leads.
For those who prefer the challenge of creating their own landing pages from scratch, this option is available as well.
Drag-and-and-drop is the most common method of construction. This eliminates the need to write code. You’re able to make changes in real time and see the results of your actions.
Your landing pages won’t have to look different on tablets and smartphones because most templates are responsive.
Additionally, some landing page builders include marketing automation. Leads can be contacted using these features when certain criteria are met. For instance, you can send a welcome email to new leads as soon as they join your contact list.
Because they’re designed to be as user-friendly as possible, these tasks don’t necessitate extensive marketing expertise. There’s no need to worry if you’ve never used marketing automation before.
In addition, because they are all carried out automatically, you are free to work on other projects without having to worry about them.
Integrated Analytics
When it comes to lead generation, it’s not just your landing page that needs attention. Keeping an eye on its performance is also necessary.
Almost every landing page builder includes analytics tools that allow users to monitor the activity of their landing pages online. It can track visits, conversions, user interactions, results, and other relevant metrics..
It would be easier to know what you’re doing well and how to improve your chances of success if analytics were available.
Data from analytics can also reveal whether or not you’re targeting the correct demographic. This helps you avoid squandering your time and resources on people who aren’t interested in what you have to offer them in the first place
A/B testing
An A/B test is a type of testing that involves launching two different versions of the same page. Everything is open to you. When launching two identical landing pages, one of them could have a gold CTA button and the other a green one, as an example.
For this experiment, you want to see which landing page gets the best response from your target customers.
Improve your conversions by conducting tests and modifying your landing pages. If your landing page builder software includes A/B testing out of the box, you’ll save a lot of money.
Using a landing page builder’s A/B testing tool is common. However, you’d have to confirm that the plan you’re about to subscribe to includes it in your builder software. If you want A/B testing, you’ll have to upgrade to a more expensive plan.
An Eye-Catching Template
Because of course your landing pages should be visually appealing. If you use a dated design, it could give your brand an unprofessional and untrustworthy impression.
This could be a problem if you don’t have any design experience. Professional-grade templates are available from many landing page builders.
No matter what template you use, you still have the freedom to make changes to the design. You can customise a template to make it look like it was created by you. If you’d like, you can even include your company’s logo.
Another benefit of using templates is that they are pre-calibrated to generate leads. CTAs are prominently displayed in their designs. It is important that the colours and fonts used in the design do not frighten people away.
The best part is that they are already mobile-friendly. There aren’t any more adjustments to make.
It’s possible to preview landing page templates without creating an account with some of the more popular landing page builders. See if you like their template designs before you spend any money on them. In the event that you are unable to locate any, you should look into other landing page builders instead.
The industry-specific templates are also offered by some builders. This is why it’s a good idea if you can find templates for your specific niche or category. It also ensures that you’re using landing page designs that have been proven to work for your audience.
Application Integrations Using Additional Software
It’s not unusual for businesses to employ a variety of marketing strategies. In the absence of third-party integration, however, you will be unable to take advantage of certain functionality.
If you’re looking to improve your email marketing or add webinar functionality or optimise your content, third-party software is an excellent option.
Third-party software can be integrated into landing page builders. However, it’s possible that they won’t work with the systems you’re already using. In other words, before signing up for a landing page builder, double-check what platforms it works with.
The best landing page builders:
Elementor
Just by focusing on WordPress, which powers 33% of the internet, Elementor has been able to build a substantial business. More than 2 million people rely on their landing page builder to launch pixel-perfect pages without having to write a single line of code.
Pros:
- This is meant for the most popular CMS in the market – WordPress
- Drag-and-drop building tool
- Provides developers with access to a wide range of cutting-edge landing page tools through an open source project
Cons:
- Popup builder, widgets, dynamic content, and theme builder are only available in paid plans
- Add-ons are sourced from outside sources
Leadpages
A launch page where customers can learn about and purchase a product at the same time is ideal. Using Leadpages for both is a breeze.
When you’re building your page, you can use it to keep yourself on track. You can edit a single element on the landing page design by clicking anywhere on it. The rest of the page will fade out so you can concentrate on what you’re working on. With a floating panel next to the items you’re editing, it’s easy to make changes to how things appear. It was one of the best editors I’ve ever had the pleasure of working with.
Use the widgets and page options in the left sidebar to add multimedia content, such as videos, images, and forms. OpenTable booking forms and Calendly forms can both be integrated into your website if you are in the restaurant business or use the scheduling service to manage your own schedule. In the Sections menu, you can insert pre-styled content blocks like a about section, pricing information, or an eye-catching call to action.
A checkout form can then be added to your landing page if you have a Pro or higher plan. A payment form is added to your page by dragging the Checkout box from the Widgets sidebar onto the page. In order to build a single-product store, Leadpages is one of the fastest ways to get started.
Instapage
Landing pages can be created using one of Instapage’s more than 200 templates. A developer is not required.
Instapage is an incredible tool. You can easily create pixel-perfect landing pages by dragging and dropping elements into place. To be fair, it’s rather expensive. As a result, it’s geared toward large corporations and advertising agencies.
You can have it up and running in under two minutes, and the editor is extremely user-friendly and customizable, so you will undoubtedly get more leads for less money.
Instapage is a close second in terms of features, usability, performance, ease of use, and overall power among landing page builders. It’s perfect for midsize and enterprise businesses because it doesn’t require any coding at all. It’s a dream come true for those who specialise in Google and Facebook advertising.
There are over 300 Capterra reviews for Instapage, making it the most popular landing page creator. Allows complete page customization and integration with any other software you currently use.
With the help of built-in visual collaboration, design reviews can be completed more quickly as teams and agencies increase production. Endless design review delays are eliminated as a result.
Hubspot
HubSpot’s landing page builder is one of our favourites among the company’s suite of tools for digital marketers and salespeople. Everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer is included in their marketing service. HubSpot is a business marketing solution with a great landing page builder.
To manage your landing pages, CRM, email marketing and a whole lot more with HubSpot is ideal for SaaS, real estate, and marketing agencies.
In line with the company’s rapid expansion, HubSpot’s offering continues to improve. As a result of the low price and the inclusion of a powerful landing page tool, this service is well worth investigating.
Landingi
Convert visitors to customers from your online marketing campaigns with the help of a flexible platform that includes options for tracking and reporting.
In order to create landing pages with no coding knowledge, you can use Landingi. By yourself, you can create, publish, optimise, and test your landing pages using a/b split testing. There has been a lot of progress for Landingi. It has been on the market for some time now.
You can quickly and easily create a landing page using our simple drag-and-drop editor. Select from over 300 high-converting templates, automate your marketing stack with the built-in integrations, and take your marketing to the next level!! Your PPC ads and landing pages will be tailored specifically for your target audience by our team.
Carrd
Carrd is one of the best tools for creating landing pages, and it offers most of its most important features for free. If you don’t already have an account, you can begin building a page without it. Visit the Carrd website, pick a theme, and get to work, that simple. You’ll need to sign up when you’re ready to save or publish your site.
Starting out with Carrd is a breeze. The majority of the editing tools are easy to learn and use in most cases. When you click on an image block, a sidebar appears where you can add a new image, alt text, and a hyperlink. In order to edit text, you must click the text and then edit it in the sidebar. However, Markdown formatting is supported for a quick way to customise your copy.
You can only move things up and down in a lot of Carrd’s themes. That may be limiting, but it ensures that your content is organised. A container with multiple columns can be added from the + menu if you prefer having your items side by side. That’s also how you can add more content to your page, such as videos and text.
Carrd’s free Basic plan allows you to launch three websites to.carrd.co domains. Making basic landing pages without spending a dime is the most cost-effective option available. However, you’ll be missing out on some useful features. Third-party widgets can’t be embedded; forms can’t be used to collect email addresses; and Google Analytics isn’t permitted. In order to get the most out of it, you’ll have to pay for a Pro Standard account.
Unbounce
For digital entrepreneurs and others who conduct the majority of their business on the internet, landing page builders are a valuable resource. In contrast, Unbounce has a lot to offer small, offline business owners like dentists, lawyers, and plumbers who are looking to build their online presence. There are two ways you can build landing pages: either by using the drag-and-drop Classic builder, or by using the new AI-powered Smart Builder (which is still in beta).
The Classic builder has dozens of pre-made templates that can do a lot of the work for you. You can choose from a variety of industry-specific templates to fit the needs of your small business. When it comes to the editor, there aren’t many better options than this one. Unlike many other apps, you are not obligated to align your content. While dragging and dropping items is possible, it is debatable whether or not it is a good idea.
As opposed to this, Smart Builder asks you a series of questions about the page’s intended purpose and then generates a layout based on your answers. It’s up to you to play around with it, adding new sections or deleting the one that was suggested. You can get help with your headlines from an AI-powered copy generator built into the app. It appears to be effective, but it’s impossible to tell until a real-world marketing campaign is run with its recommendations.
However, Unbounce’s real power lies in its A/B testing and targeting capabilities. It is possible to create multiple versions of your page using the Variant menu in the Classic Builder’s top toolbar (in the Smart Builder, you have to add a new variant from the dashboard). Unbounce will then compare the results to see which one generates the most sales.